At Runners Paradise, we believe there is no such thing as a "best running shoe", only the best shoe for you. That's why our fitting process is built around understanding the individual runner, not simply recommending the latest model.

Our Shoe Fitting Process

1. We start with the runner
Every fitting begins with a conversation. We take the time to understand your running background, goals, training habits, injury history and what you like (or dislike) about your current shoes.

2. We assess movement
We observe how you walk and run to gain a better understanding of your natural movement patterns and identify what footwear characteristics and features (cushioning, stability, rocker) may work best for you.

3. We consider the whole picture 
Training volume, race goals, running surface, experience level and personal preferences all play a role in selecting the right shoe. No two runners are the same.

4. We narrow down the options
Using our knowledge and experience, we select a range of suitable shoes from multiple brands that match your needs, rather than forcing a one-size-fits-all solution.

5. We test & compare
You have the opportunity to try different models, compare how they feel and move in them before making a decision. The runner/walkers comfort and confidence in the shoe are always the priority. We apply the theory, an encourage customer feedback to confirm the practical application works for the individual.

Why It Works

✅ Runner-first approach – We fit the runner, how they move in a shoe, not just the foot type.

✅ Experience matters – Our team are runners themselves and understand the real-world demands of training and racing.

✅ Multiple brands, unbiased advice – We focus on finding the right shoe, regardless of brand.

✅ Comfort leads performance – Research consistently shows that comfort is one of the strongest indicators of a successful shoe choice.

✅ Personalised recommendations – Every runner or walker leaves with a solution tailored to their individual needs and goals.

Our Philosophy

The best running shoe is the one that feels right for you. Our job is to guide you through this process and provide expert advice to help you leave with confidence that you're in the right shoe for your running journey.